Students take up charity challenge
28th February 2018
This February has seen the launch of an exciting new business and enterprise challenge which involves a dynamic team of Year 8 Melbourn students.
The purpose of the competition is to raise as much money as possible for the Cambridge Utd Community Trust, which helps people across Cambridgeshire, from youngsters in primary schools, to senior citizens in lunch clubs, from Cerebral Palsy Football to Walking Football.
The students have been given the challenge to work as a team to market and promote discounted match day tickets for a number of selected Cambridge Utd home games, with the help and support of business mentors from Grant Thornton, one of the world’s largest accountancy and consulting firms.
The team will be competing against Year 8 teams from Comberton Village College and St Peter’s School, Huntingdon,- both also part of The Cam Academy Trust - and comprises Martha Taylor, Erin Pevley, Kayla Dudley, Millie Coventon, Rosie Butcher, Maisie O’Flanagan, Daniel Webb and Brennan Scholes.
Last Friday, the team attended an induction event at the Abbey Stadium, where they were introduced to the competition and given a history of the football club. This was followed by a brief tour of the stadium (the pitch was under cover because of the cold weather) and a question and answer session with the interim Assistant Head Coach, Mark Bonner.
The students then worked together to establish team roles, an initial communication plan and a pricing strategy. As the competition progresses, the students will need to think creatively and commercially by developing their marketing strategies and financial skills, in response to customer demand and external influences.
The group are now working towards their first match day campaign, against Swindon Town on Saturday March 17th. Keep an eye out for future marketing campaigns – the students are anticipating tickets will sell out quickly!
More information can be found about the Cambridge Utd Community Trust can be found at www.cuctrust.co.uk
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